Shuberg Oil coolers are designed to cool the oil on high performance and competition engines.These oil to air coolers are interspersed with aluminium strip louvered and formed into corrugations to provide air ways. The design is beautifully simple and efficient. Click here...


OPTIMA Batteries offer 15 times the vibration resistance and up to twice the life of ordinary batteries. Plus, it's spill-proof, highly resistant to heat and cold, and can be stored for long periods without maintenance.


SHUBERG direct replacement hose kits don’t just add race-bred style to an engine bay; Their high performance construction ensures total component reliability and can take far higher temperatures and pressures without deterioration, no matter what you put them through. Click here...


VW awards quality


Volkswagen awarded Magneti Marelli for the results achieved in terms of quality improvement...

Volkswagen awarded Magneti Marelli for the results achieved in terms of quality improvement.

The award was assigned to the Company within the scope of the Forum Lieferanten Qualitaet (FLQ), the most important programme launched by the German automotive group in the field of customer satisfaction improvement, involving all VW plants throughout the world and their suppliers.

This was the second time that Magneti Marelli participated in the FLQ programme. The company was assigned 24 quality improvement objectives to be achieved for its supplies. Twenty three out of the 24 assigned objectives were fully achieved. However, the excellent result does not represent an ending point, but rather another important step on the road to the continual improvement that the Company has never stopped pursuing.

The performance places Magneti Marelli among the top five suppliers, out of the 29 that took part in the initiative, to achieve the best results. At the Forum, the Company was represented by its C.E.O. Eugenio Razelli and by some representatives of the team who assisted Mr. Razelli during the program: Ferruccio Bondesan, Magneti Marelli Quality, Gianpiero Poncino, Automotive Lighting Quality, and Ermanno Ferrari, Automotive Lighting COO.


New Magneti Marelli lighting plant inaugurated in Russia - 12/11/2010


Magneti Marelli inaugurated a new industrial plant in Russia for the production of automobile headlamps and rear lamps.

The new production facilities are located near the city of Ryazan, 200 km south-east of Moscow, in the centre of a strategic area for the automotive sector that, within a radius of a few hundred kilometres, brings together the production plants of all leading global and local carmakers.

The production area covers a total surface of 5600 square metres, with various assembly lines dedicated to automotive lighting devices, such as headlamps, rear lamps and fog lights. When working at full speed, the plant will be able to produce approximately 2 million pieces a year with a workforce of 200 units. The new plant was also designed to accommodate further expansions to different types of product families.

As for lighting devices, production will be aimed at both local manufacturers (Autovaz, Gaz, Sollers) and international carmakers (Renault, Volkswagen, Ford etc.) operating in Russia. The strengthening of Magneti Marelli’s presence in Russia is also functional in terms of supporting Fiat Group’s industrial partnerships in that country.

This new industrial settlement joins the already existing Magneti Marelli Automotive Lighting plant in Ryazan – built in 1995 – and aims to satisfy the growing demand of high-quality components on the Russian automotive market.

As a matter of fact, after the global crisis peaked in 2009, Russia’s automobile market recorded a strong recovery in 2010, also thanks to the various incentives implemented by the Russian government, with a 14% growth compared to 2009 in the first 8 months of the year.

The forecasts call for a marked growth scenario for 2010 as well, with a positive trend that will boost vehicle production up to 2 million units in 2015 (source Global Insight).

“Our goal is to become a leading player in the sector of automotive components in Russia, the only market that is currently showing an upward trend in Europe and one of the most important ones at the global level” – says Eugenio Razelli, CEO of Magneti Marelli. “Expanding Magneti Marelli’s industrial presence in Russia is part of the strategy that has driven us to widen our footprint on growing automotive markets worldwide over the past three years, in order to be close to local and global customers. We are interested in localizing all of our production branches in Russia, through both direct investments and partnerships with local players”.

Accounting for about 25% of the total turnover, with approximately 20 million headlamps and 25 million rear lamps made annually, Automotive Lighting represents one of the main areas of Magneti Marelli’s business range.  It is also one of the leading players at the global level in the lighting sector, with peaks of technological excellence in the area of LED and XENON lighting and adaptive headlamps.


SFS Performance Accreditation

Quality Achievement
SFS Performance is commited to improving the quality of its products and services, and this is something we work on continually. So we are proud to announce that SFS is now fully ISO 9001:2008 accredited. This ensures that we follow procedures fully, which in turn means that you an expect a much better service from us overall.
Bigger Range
We have continued to increase the range of products we offer and have over 340 kits available for cars and over 180 kits in our motorcycle range! Our latest editions include kits for the Peugeot 207 Turbo, Nissan Fairlady Z34, Suzuki Swift, Subaru Impreza new shape and VAG PD150's. Our new bike kits include Ducati 749, Honda CB1000R, Kawasaki KLX250, KTM SX65, LC8, Suzuki RMZ250, GSXR1300 and Yamaha R1.
More Reasons to choose SFS Performance
Unlike other manufacturers we only use premium grade silicone rubber through-out the hose, and do not use cheaper compounds on the inside to cut costs.
All hoses meet or exceed SAEJ20R1 Class A.
To ensure that SFS hoses keep their vibrant colours, and to help prevent fade, we use the most expensive pigments available.
We manufacture all our hoses, ensuring we have total control of all aspects of quality. Some competitors are selling Chinese or Indian made hoses branded with their own logos. These might be cheap but are not produced to the strict quality that we work to. SFS Performance has ISO9001: 2008 accreditation.

Optima Sponsorship of the National Hot Rod Association (NHRA) Full Throttle Drag Racing Series


July 29, 2010 (MILWAUKEE) – OPTIMA®

Batteries, a worldwide leader in high-performance batteries, is pleased to announce its sponsorship of the National Hot Rod Association (NHRA) Full Throttle Drag Racing series as a Major Contingency Sponsor for the remainder of the 2010 and the entire 2011 season. OPTIMA has long been the battery of choice of many automotive enthusiasts looking for better power, longer life and greater resistance to the use and abuse of extreme applications.  Now, OPTIMA is bringing the “Ultimate Power Source®” to the ultimate name in Drag Racing – the NHRA.

On the heels of the announcement of OPTIMA’s partnership with Kalitta Motorsports, one of the most accomplished teams in the history of NHRA Professional Drag Racing, the relationship with NHRA will give racers and fans alike the opportunity to learn more about what makes OPTIMA the right battery to power their passions. OPTIMA is building an extensive and integrated program to support its NHRA relationship, which includes plans for an extensive presence at each national race event featuring education and entertainment for race fans, a program to educate and award retail sales associates, and contingency programs to reward racers for running OPTIMA batteries.

“We're making a significant investment in this series because it is an exclusive and extremely successful platform to share our passions and connect with millions of NHRA fans and members,” says Cam Douglass, director of product development and marketing for OPTIMA Batteries. “We applaud the dedication of each NHRA racer and felt it important to become a Major Contingency Sponsor to support the hard-working race teams while demonstrating that OPTIMA batteries are proven to perform in some of the most demanding high-performance race vehicles.”  OPTIMA Batteries News Release

As a Major Contingency Sponsor of NHRA, OPTIMA Batteries will provide value to any race team that meets several simple requirements, as administered by the NHRA. A unique element of OPTIMA’s contingency encourages each racer to become a registered member of OPTIMA’s Power Pack Nation, a recently launched brand enthusiast community that can be found at:

Consumers should look for the 80-foot OPTIMA Batteries rig at all remaining NHRA Full Throttle events this season and throughout the entire 2011 season. Anyone who visits the OPTIMA display can sign up for the Power Pack Nation, which will give them exclusive access to offers, deals and information from the Ultimate Power Source.

In addition, OPTIMA Batteries will be prominently displayed on all three of Kalitta Motorsports’ nitrofueled, 8,000-horsepower, 300+mph race cars, the Kalitta Air Top Fuel dragster driven by Doug Kalitta, the Kalitta Air Top Fuel dragster driven by Dave Grubnic, and the DHL Funny Car driven by Jeff Arend.

The Kalitta team experienced recent success during the Mopar Mile-High NHRA Nationals just outside of downtown Denver this past Sunday. OPTIMA congratulates Doug Kalitta on receiving his first Top Fuel title trophy for the 2010 season and Dave Grubnic's team for receiving a Hard Working Crew Award from Full Throttle for their successful first-round run.


Company news

Optima Sponsorship of the National Hot Rod Association (NHRA) Full Throttle Drag Racing Series 07.07.04 -   July 29, 2010 (MILWAUKEE) – OPTIMA® Batteries, a worldwide lea...
SFS Performance Accreditation 12.10.06 - Quality Achievement SFS Performance is commited to improving the ...
New Magneti Marelli lighting plant inaugurated in Russia - 12/11/2010 12.11.10 -   Magneti Marelli inaugurated a new industrial plant in Russia for t...